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Branding management for sustainable projects 🌱

In our studio, we understand that sustainability and sustainable development are not the same thing. While sustainability focuses on the responsible management of current resources, sustainable development proposes a long-term vision, integrating social, economic, and environmental dimensions to guarantee future balance. In communication, this distinction is crucial when it comes to designing and communicating projects with real impact.

We specialize in developing visual identities, strategic content, and communication campaigns for projects related to the environment, territory, and urban life. Designing in this field involves much more than choosing recyclable materials: it's about crafting messages that connect with people, clearly communicate the complexity of each initiative, and add value from an ethical and contextual perspective.

Our approach combines design, visual communication, and strategic thinking to:

Create purpose-driven brands aligned with sustainability values.

Develop clear and effective narratives for agroecological ventures, public institutions, and citizen groups. Design environmental awareness campaigns that engage the community and generate measurable impact.
Provide visual tools to improve understanding of and support for green initiatives, from the local to the institutional level.

We design with the conviction that sustainable projects need communication that lives up to their objectives. And that good design can be a key tool for raising awareness, driving real change, and adding value from both a visual and strategic perspective.

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Decobotánico: visual identity and integrated communication for a botanical collective focused on cacti, succulents, and urban gardens. We developed graphic pieces in line with the group's narrative, such as invitations to their first anniversary event: mini compostable pots with seedlings, and party details.

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Native Agroecological Space: generation of audiovisual content for an agroecological enterprise, making visible responsible production processes and allowing for smoother sales of organic products.

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Tesis Mas Verde LDCV

More Green: Academic research on urban reforestation campaigns in different cities around the world, focusing on the communication and cultural impacts of these types of public policies. Bachelor's Degree in Visual Communication Design 2024

Logo Florida Arbolada Proyecto final de carrera LDCV Joaquin Javiel Arroyal

Florida Arbolada: Brand and campaign development for a departmental urban tree planting program. Award-winning project, implemented at the municipal level. Bachelor of Arts in Visual Communication Design, 2023

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San José Ambiental: a fictional project for a brand design competition for the San José Local Government's Environmental Plan. Using a 360° approach, we designed specially digital pieces.

Feria Verde y Sustentable

Feria Verde y Sustentable: a cycle of annual fairs for environmentally related businesses organized by the Local Government of Florida

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