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Vinz

Branding, graphic design, web design

November 2024

Florida, Uruguay

Brand manual

We developed a strong visual identity for VINZ, an architectural firm in Florida, Uruguay, led by Natali Cruz, Marianela Pereira, and Natalia Viva. Our work included logo optimization, the development of a brand manual, and the implementation of web and signage design.

This project was funded by the Prodiseño Program of the Uruguayan Ministry of Industry, Energy, and Mining.

Logo Optimization
We made morphological adjustments to improve harmony and proportions, while respecting the social recognition of the existing logo. We refined the typography, evaluating its legibility and clarity, and finally selected Golos. Versions were created in English and Spanish, with color variations based on the background.

Brand Manual
We created a basic brand manual with the following key elements:

Safety zones and margins to preserve legibility.
Typographic and color palette for visual consistency.
Incorrect usage guidelines to avoid distortions.
Examples of application on different media.

Web Design
We researched references such as Gómez Platero, Foster + Partners, and BIG to develop a functional site in Wix, ensuring client self-management. The mobile-first design prioritizes accessibility and SEO optimization with integrated Wix tools. The interface focuses on project presentations through striking galleries and intuitive navigation.

Construction Signage
We analyzed regulations and optimized the signage for reuse, ensuring durability and alignment with sustainable principles. We defined a modular system that allows information to be updated without altering the overall design. We adjusted margins and spacing of project numbers (PM and BPS) for greater clarity.

Corporate Presentations
We designed slide templates for project presentations, combining aesthetics and functionality. The slides were optimized for Illustrator, Canva, and Google Slides, making them easy to use. Text hierarchies and graphic guidelines were specified in the brand manual.

This project consolidated VINZ's visual identity, ensuring a consistent presence across all its touchpoints.

New studio, new space, new team, new face.

Construction poster

We researched construction signage used by other architectural firms, analyzing their design, functionality, and key messages. These signs, typically installed on construction sites, not only provide information about the project, the project number (BPS and Municipality), and the corresponding permits, but also act as an extension of the firm's identity, website, and social media.

Our goal was to develop reusable signage, designed to be dismantled and adapted to future projects. We used durable and sustainable materials, prioritizing waste reduction and aligning ourselves with responsible practices. Incorporating sustainability into this aspect positions Vinz better internationally, demonstrating that environmental stewardship is a core value.

Client presentation

We design slides for clients, combining aesthetics and functionality to create impactful slides for project presentations. These slides are designed with an attractive visual approach that reinforces the studio's identity, utilizing a professional color palette, clear typography (easily downloadable from Google Fonts), and graphic elements that effectively organize information.

The design is easily reproducible in tools such as Adobe Illustrator, Canva, or Google Slides, allowing for quick and accessible customization. The proposal includes predefined templates to highlight key concepts, high-quality images, drawings, and technical data, so that every detail is presented clearly and professionally.

Web design

We conducted research on the websites of leading architectural firms, such as Gómez Platero y Tatú (Uruguay), Foster + Partners (United Kingdom), and BIG – Bjarke Ingels Group (Denmark). We analyzed aspects such as visual design, navigability, project presentation, and usability, seeking inspiration from international standards. These references helped us understand how to communicate professionalism and creativity through a modern and functional web design.

Logo optimization

Optimize the logo's visual quality and functionality. This work included correcting morphological defects, ensuring that the proportions and shapes are harmonious and consistent, while respecting the existing logo, which enjoys social recognition among clients and potential clients in the city of Florida.

Golos Typography

Golos is a humanist sans serif typeface with a modern and functional design. Developed by Alexei Vanyashin and Maria Doreuli, it combines rounded shapes and precise geometry, ensuring high legibility on screens and in print. Its balanced structure and optimized spacing make it ideal for visual identities, signage, and long-form text. Available in Text and Display variants, it supports multiple languages and maintains a clean and accessible style.

We help families grow by designing their homes in the most efficient and sustainable way possible.

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