Treinta y Tres Audiovisual

Treinta y Tres Audiovisual is a film commission from the department of the same name in eastern Uruguay, with an educational focus on younger generations.

As a visual communications designer, I developed the identity of TyTA, an initiative of the Departmental Government of Treinta y Tres conceived as a film commission to attract film productions and promote audiovisual tourism in the east of the country. The project included defining the brand strategy, building the visual universe, creative direction of graphic pieces, and conceptualizing their applications.

The brand was conceived as a bridge between the professional audiovisual sector and the department's youth, integrating technical messages for international production companies and an inspiring and authentic tone for new audiences. The visual system combines elements that evoke the aesthetics of film framing, local cultural references such as yerba mate, and a color code that reinforces the concepts of nature, creativity, professionalism, and adaptability.

The logo, comprised of six rectangles reminiscent of the 16:9 format and the number 33, adapts to various platforms and application surfaces, from signage to social media. Derived graphic elements were also developed to extend the identity into a versatile and coherent system. The work also included the design of promotional materials, defining the tone of communication based on key audiences, and typographic standardization with the Inter family.

This project positions TyTA as a strategic player in the national and international audiovisual scene, connecting unique locations with global narratives and emerging talent.