Casupá Municipality

We developed the new logo for the Municipality of Casupá.

The new logo is inspired by a permanent and identifying element of the urban landscape: the city entrance sign. This choice seeks to anchor the institutional brand in a lasting visual reference, recognizable by residents and visitors, giving it solidity, grounding, and continuity.

Multiple versions of the logo were developed to ensure its legibility and reproducibility in various formats, media, and scales. These variants ensure correct operation in both digital and printed applications, monochromatic or at extreme reductions, adapting to the operational needs of the municipality. In addition, we decided to name the brand Casupá Municipality.

Every city needs an image that represents it, that synthesizes what it is, what it was, and what it wants to be. In an increasingly visual world, having a clear, coherent, and functional logo is not an aesthetic detail: it is a strategic public communication tool.

The new logo of the Municipality of Casupá responds to that need. It was designed to encompass all institutional communications: from official stationery to posters, social media, and urban signage.

Although its launch coincides with a new administration, this brand is not tied to any particular administration. Quite the contrary: it was conceived and developed as a lasting identity, capable of spanning different administrations without losing relevance, and of reinforcing institutional continuity beyond political cycles.